project:
boesel

 

Boesel Challenge

Raul Boesel Indy Race Car Driver
Boesel Challenge to Benefit St. Jude Children's Research Hospital In early 1994 Thomas G. Abraham, a St. Jude Board Member and founder of the StarArt Foundation, was discussing with Hector Botero, a close and personal friend, ways to create new fundraising opportunities for St. Jude. It was Mr. Botero’s idea to approach his friend, Anthony J. Pirrone at AJP Marketing who represented Indy racecar driver Raul Boesel with the idea of the Boesel Challenge.

From this meeting and subsequent meetings with Raul Boesel and his marketing executives it was agreed that Raul Boesel would lend his support for St. Jude Children’s Research Hospital in Memphis Tennessee, founded by Danny Thomas.

On February 1st, 1994 Raul Boesel presented the Boesel Challenge to Benefit St. Jude. The Boesel Challenge was the first of its kind in the PPG Indy Car World Series. The 16 race series included the largest attended one-day event in the world ­ the Indy 500. The “Boesel Challenge to Benefit St. Jude” raised funds to fight children’s catastrophic disease and gain attention to the work of St. Jude worldwide. The challenge was extended to Raul’s sponsors, Duracell, Mobil Latin America and Fuji Film.

The challenge :Mile Completed $2.00 Per/ Mile Pole Position $5,000 Per /Pole Third Place $2,000 Per / Finnish Second Place $4,000 Per/ Finish First Place $8,000 Per/ Finish

After agreements were reached on the challenge a special St. Jude Patch was designed for the racecar and race gear that Raul would wear during the race season. These St. Jude patches symbolized the fear and hope that every child faces with a great challenge of a catastrophic disease. Raul Boesel in his pursuit of victory also faced many disappoints and traumatic experiences while driving behind 200 + miles an hour car at Indy. He was comforted with the knowledge that during the 1994 PPG Indy Car World Series he would be carrying the hopes and desires for scientists, doctors, nurses, parents and supporters of St. Jude with him on his journey to victory.

At the 33rd Annual St. Jude Children’s Research Hospital Miracle Ball and Board of Governors Miami meeting, Mr. Boesel presented, on Behalf of himself and his Sponsor Duracell, St. Jude with a check in the amount of $25,000.00 dollars. To Raul Boesel and all the sponsors and supporters of the Boesel Challenge to Benefit St. Jude, I want to extend my sincerest thanks and appreciation for making this project possible.


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